Fresco · Laundry Shampoo
VAT included · Coming soon · Join the waitlist ↓
- 800 mL
- Clear dose cap
- Made in Italy
- Main wash
- 24-hour early access before the public launch
- Free shipping on your first order
- €4.90 EU shipping · free from €35
- 14-day withdrawal · 30-day returns on unopened bottles · Details
Fresco is the original LAVO° WASH Laundry Shampoo, a liquid laundry detergent for everyday clothes, in an 800 mL cream bottle with a clear cap. Pour it into the main wash compartment and follow the dose on the label. Developed and made in Italy.
What's inside
Laundry Shampoo is a concentrated liquid laundry detergent, in development with a lab in Italy. The full ingredient list and allergen information will be published here before launch.
How to use
Pour into the main wash compartment, usually marked II. The target dose is about 20 mL, for washes at 20 to 40 °C. The final dose will be on the label.
Shipping and returns
We ship to all 27 EU countries: €4.90, free from €35. You have 14 days from delivery to withdraw, and unopened bottles can be returned within 30 days.
The formula
Designed for the moment you open the drawer.
A concentrated liquid, in development in Italy, built for everyday stains and a scent meant for dry clothes.
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In development
A measured dose
A concentrated liquid, aiming for about 20 mL a wash.
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In development
Built for real stains
The cleaning system is designed around everyday stains, with enzymes for protein and starch marks among the candidates.
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Test planned
Scent for dry fabric
Designed for dry clothes, not just the open bottle, and scored blind from day one to day seven. Think warm cotton, soft amber, a clean linen cupboard.
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Confirmed
Made in Italy
Developed and made in Italy, with a lab in Italy.
LAVO° WASH is in development. Everything above is a target, not a result. We publish what the tests show once they are done.
How to use
Three steps, one wash.
Inside the lab
The lab log.
LAVO° WASH is being developed with a lab in Italy. Every step, in the open: what is done, what is happening now and what still has to pass before launch.
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Done: step 1 of 7
The brief
What the formula has to do: a concentrated liquid that cleans well and leaves a refined scent on dry fabric.
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In progress: step 2 of 7
Feasibility
The lab confirms the dose to aim for, the cleaning standards and what the bottle has to withstand.
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Next: step 3 of 7
Prototypes A, B and C
Three versions side by side: an upgraded base, a concentrated enzyme base and the best base with an optimised scent system.
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Next: step 4 of 7
Wash tests
Identical washes, repeated: stain removal, foam, rinsing, whites, colours and machine compatibility.
What gets tested
- Stain removal
- Whites and colours
- Rinsing
- Foam in front-loaders
- 20 to 40 °C target
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Next: step 5 of 7
Scent panel
Blind scoring on dry fabric at 0 hours, 24 hours, 72 hours and 7 days, on cotton and polyester.
What gets tested
- Dry fabric at 0 h
- 24 h
- 72 h and 7 days
- Cotton and polyester
- Line-dried and tumble-dried
- Scored blind
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Next: step 6 of 7
Bottle and storage tests
Fragrance loss, clarity, leaks and the seal, over time, in the 800 mL bottle.
What gets tested
- Fragrance over time
- Clarity
- Leaks and seal
- Shipping
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Next: step 7 of 7
Launch
Only when every step above is done. Waitlist members hear first, 24 hours before everyone else.
Questions
Good to know.
When do you launch?
Soon. The date goes to the waitlist first: you get the launch email 24 hours before everyone else.
What do I get for joining the waitlist?
24-hour early access before the public launch, and free shipping on your first order: one single-use code in the launch email, valid 7 days from launch.
Will you send me other emails?
Only if you tick the newsletter box. Otherwise you get the confirmation email and the launch email, nothing else. You can unsubscribe at any time.
Where is LAVO° WASH made?
In Italy. The shampoo and the conditioner are developed and made in Italy, with a lab in Italy.
Can I see the ingredients?
Yes. The full ingredient list and allergen information will be on every product page before launch.
Where do I pour the conditioner?
Into the fabric softener compartment of your machine drawer, usually marked with a flower. The machine adds it during the last rinse.
Can I use the shampoo without the conditioner?
Yes. They are two separate products. Use the shampoo on its own, or add the conditioner when you want it.
How much does shipping cost?
We ship to all 27 EU countries. Shipping is €4.90, and free on orders from €35.
Can I return my order?
You have 14 days from delivery to withdraw from your order, no reason needed. Unopened bottles can also be returned within 30 days.
Complete the pair
Add the conditioner.
Two separate bottles: the shampoo for the wash, the conditioner for the last rinse. Together they ship free in the EU.
Dolce · Laundry Conditioner · €18,99 · Coming soon
One waitlist sign-up covers the whole range.
Developed and made in Italy.
LAVO° WASH
Developed and made in Italy · 800 mL · Coming soon